South Parade was founded by two globe-trotting designers seeking to elevate modern street style with cool, casual basics, designer graphic t-shirts, trendy sweaters, and unique tanks. While living in London, Spanish and Italian duo, Tania San Miguel and Lorenzo Stefanini, made it their mission to provide premium quality women’s basics with a chic, edgy approach. Their previous experience at world-class brands such as Burberry, Ferragamo, Pucci, and Tom Ford informed their philosophy and commitment to designer clothing for women, resulting in laid-back but sophisticated essentials.