Sendero was born out of one thing: the love for the West. The landscapes, cultures, history, geology, flora, and fauna. All of it. There’s a simple list of things they value that make them who they are at Sendero: a hard day’s work, free-flowing rivers, public land, quality gear, live music, art for art’s sake, craft beverages, and fine Texas BBQ. So naturally, they planted their roots right in Waco, Tejas. They're not all Texans at Sendero, but “Texas” is more a state of mind than a birthright.

They hand select every fabric, trim, thread, and color that goes into a Sendero product. They don’t use blanks- they've developed their own style and unique fits that folks have come to know and expect.